{"id":10705,"date":"2024-05-24T14:34:25","date_gmt":"2024-05-24T14:34:25","guid":{"rendered":"https:\/\/magazine.watchjaro.com\/?p=10705"},"modified":"2024-05-24T14:34:27","modified_gmt":"2024-05-24T14:34:27","slug":"viola-davis-joy-reid-and-charlamagne-tha-god-invest-in-altr-a-new-self-help-audio-platform-focused-on-black-wellness","status":"publish","type":"post","link":"https:\/\/magazine.watchjaro.com\/viola-davis-joy-reid-and-charlamagne-tha-god-invest-in-altr-a-new-self-help-audio-platform-focused-on-black-wellness\/","title":{"rendered":"Viola Davis, Joy Reid, and Charlamagne tha God Invest in ALTR, A New Self-Help Audio Platform Focused On Black Wellness"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

A new personal development and learning subscription app, ALTR, is set to launch later this year. Co-founded by CEO David A. Wilson (TheGrio) and CTO Brandon John-Freso, the app has partnered with Viola Davis, Joy Reid, and Charlamagne tha God.<\/p>\n\n\n\n

ALTR was developed in collaboration with Davis and her husband Julius Tennon\u2019s JuVee Productions. The company is curating a diverse array of audiobook miniseries tailored to \u201cthe distinct life obstacles faced in the Black community,\u201d according to ALTR. It is \u201cdesigned to provide answers and uplift the Black community in areas where they face disproportionate challenges, such as mental well-being, feelings of isolation, financial stability, spirituality, and personal relationships, among other categories.\u201d<\/p>\n\n\n\n

\u201cThere is power in our collective knowledge. Life becomes easier when you can learn from those who\u2019ve been there before. Julius and I are excited to take part in building a platform that will enable millions of people to find guidance for personal growth and see themselves in a space where we\u2019re not usually represented,\u201d said Viola Davis in a statement.<\/p>\n\n\n\n

Joy Reid hosts MSNBC\u2019s \u201cThe ReidOut.\u201d As a cable news host navigating the turbulent political and social landscape, she recognizes the increasing uncertainty Black Americans feel about their future. \u201cI love that ALTR provides clarity, comfort and community for those looking to master their own destinies,\u201d she said.<\/p>\n\n\n\n

Charlamagne tha God, radio host of The Breakfast Club, said: \u201cIn a booming $75 billion audio-based media market, audio content stands out as a powerful tool for engaging our community. ALTR will be a game-changer by tapping into this market and making a much-needed positive impact.\u201d<\/p>\n\n\n\n

ALTR will feature short-form audiobooks by Black cultural icons and authors. As opposed to traditional audiobooks that can take months or years to produce, ALTR emphasizes short-form audio, enabling creators to share concise and timely knowledge \u201cin a snackable format that perfectly aligns with our listeners\u2019 fast-paced consumption habits,\u201d said John-Freso.<\/p>\n\n\n\n

Outside of providing personal development and motivational content, ALTR will encourage active engagement and community interaction through Q&A sessions, discussions, and assignments.<\/p>\n\n\n\n

ALTR (altrmindset.com) is currently open for early-access sign ups before its anticipated launch in the third quarter of 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new personal development and learning subscription app, ALTR, is set to launch later this year. Co-founded by CEO David A. Wilson (TheGrio) and CTO Brandon John-Freso, the app has partnered with Viola Davis, Joy Reid, and Charlamagne tha God. ALTR was developed in collaboration with Davis and her husband Julius Tennon\u2019s JuVee Productions. The […]<\/p>\n","protected":false},"author":1,"featured_media":10706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[31],"class_list":["post-10705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-culture","tag-featured"],"_links":{"self":[{"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/posts\/10705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/comments?post=10705"}],"version-history":[{"count":0,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/posts\/10705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/media\/10706"}],"wp:attachment":[{"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/media?parent=10705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/categories?post=10705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.watchjaro.com\/wp-json\/wp\/v2\/tags?post=10705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}